Don’t Feed The Fill

Containers For Change - WA Government

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The Client

Containers for Change is a not for profit initiative that encourages West Australians to recycle their containers in order to protect the environment.

The Campaign

The concept for the “Don’t Feed The Fill” campaign was to bring a beat poem to life through music and animation. At the heart of the campaign is an animation that tells the story of the potential lost by a 10c container being thrown away, and how it could live another life when it’s saved and recycled. Our job was to use jazz and cinematic music skills to bring the poem, the monster and the hero’s to sonic life.

The Response

The campaign has since expanded to radio as well as event and stadium performances. After the success of the initial campaign, Containers for Change purchased the music from the commercial in perpetuity to continue using as sonic branding.

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