Powerballin’

Lotterywest - Powerballin'

The Campaign

We were asked to write an Australian Hip Hop track that made you feel unstoppable when you won the Powerball. The idea was nuanced from the usual “buy helicopters and mansions” world, but instead winning Powerball gave you the security to be who you want to be and not be bound by the challenges of capitalism. You love hairdressing? Keep doing it.

“It’s being a cleaner and driving a Beamer, Having a pet with a personal vet”

That’s Powerballin :)

The Response

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