Department of Health WA
Department of Health are facing staffing shortages in WA.
The commercial aims to present the opportunity to move to WA as both rewarding and fun. The music score needed to be both inspirational and uplifting. A piano and string quartet was agreed to be the best sonic palette to give suitable gravitas to the important work that doctors, nurses and midwives do while still being able to lift to the positivity that is required for the end of the commercial. The music was scored to the edit to hit all emotional cue points. Once the arrangement was approved, a real string quartet was tracked.
Campaign is now used internationally.